Approaching $100 million, the viral fundraising campaign for the ailment better known as Lou Gehrig's Disease has put the ALS group into the top ranks for medical charity donations. Since the end of July, the money has been sloshing in at a rate of about $9 million a week. Last year, from July 29 to Aug. 26, the group raised just $2.6 million.
This campaign hasn't exactly put the charity in the same neighborhood as giants like the American Cancer Society, the American Heart Association or Susan G. Komen for the Cure — which raised $889 million, $529 million and $310 million last year, respectively. But it's moving into the same ZIP code now.